Creating Your Brand

Your brand profile is the foundation of your Airmailer experience. It controls how your emails look, how your AI agent communicates, and ensures every customer interaction feels authentically yours.

What is a Brand?

In Airmailer, a brand represents your business identity. It includes:

• Visual identity: Logo, colors, and email styling
• Communication style: Tone of voice and agent personality
• Business information: Company name and mailing address
• Team access: Who can manage your brand

Creating Your First Brand

When you first sign up for Airmailer, you'll be guided through creating your brand. Here's what each section means:

Brand Information

Brand Name This appears in email headers and throughout the platform. Use your company name or product name.

✓ Good examples:
- "Acme Corporation"
- "ShopLocal"
- "CloudSync Pro"

✗ Avoid:
- "My Company"
- "Test Brand"

Logo Your logo appears in:

• Email headers sent to customers
• The dashboard navigation
• Email footer/watermark

Logo Requirements:

• Format: PNG or JPG
• Recommended size: 200x200px minimum
• File size: Under 2MB
• Transparent background recommended for PNG

Visual Customization

Primary Color Used for:

• Main buttons and links
• Email header accents
• Active navigation states

Accent Color Used for:

• Secondary highlights
• Status indicators
• Hover states

Email Colors

Airmailer supports both light and dark mode emails. Configure separate color schemes for each:

Light Mode:

• Primary: Main accent color (typically your brand color)
• Background: Usually white or light gray
• Text: Dark color for readability

Dark Mode:

• Primary: Adjusted brand color for dark backgrounds
• Background: Dark gray or black
• Text: Light color for contrast

Compliance Information

Email Footer Address Required by email regulations (CAN-SPAM, GDPR). Include:

• Street address or PO Box
• City, state/province, postal code
• Country

This appears at the bottom of every email sent by your agent.

Brand Settings Overview

| Setting | Location | Purpose | |---------|----------|---------| | Brand Name | Brand Settings | Identifies your business | | Logo | Brand Settings | Visual branding in emails | | Colors | Brand Settings | Visual customization | | Tone of Voice | Agent Settings | Communication style | | Agent Rules | Agent Settings | Behavior guidelines | | Mailing Address | Brand Settings | Email compliance |

Managing Multiple Brands

Currently, each Airmailer account supports one brand. For managing multiple brands:

1. Create separate accounts for each brand
2. Use team features to share access with relevant team members
3. Contact support for enterprise multi-brand solutions

Updating Your Brand

You can update any brand setting at any time:

1. Navigate to Brand in the sidebar
2. Make your changes
3. Click Save Changes

Changes take effect immediately for new emails. Existing email threads retain their original styling.

Best Practices

Logo Quality

• Use a high-resolution logo for crisp display
• Test how your logo looks at small sizes (email headers)
• Ensure good contrast with both light and dark backgrounds

Color Selection

• Choose colors that match your existing brand guidelines
• Test color contrast for accessibility
• Preview emails in both light and dark mode

Brand Consistency

• Use the same brand name across all your marketing materials
• Keep tone of voice consistent with your other customer communications
• Regularly review and update your brand settings as your business evolves

Troubleshooting

Logo not displaying correctly?

• Check file format (PNG or JPG only)
• Ensure file size is under 2MB
• Try re-uploading the logo

Colors look different in emails?

• Email clients may render colors slightly differently
• Test with multiple email clients (Gmail, Outlook, Apple Mail)
• Use the email preview feature to verify appearance

Need to change your brand name?

• Navigate to Brand Settings
• Update the Brand Name field
• Save changes - takes effect immediately