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AI support inbox for online shops

Every customer email answered, in your shop's voice.

Pip, the AI agent in Airmailer, drafts a reply to every email from your documents and product list. Drafts below your confidence threshold wait for approval. The rest can be sent automatically.

Start freeSee how it works

Free plan, about 50 replies a month. No card needed.

InboxNeeds attention 1AnsweredAllSVSanne de Vries2m agoPausing the Coffee Club for four monthsAwaiting approvalJWJonas Weber18m agoDo you ship to Switzerland?AnsweredALAmélie Laurent1h agoWhich grind for a moka pot?AnsweredTBTom Byrne3h agoGift card for my brotherResolved
Sanne de Vries · sanne@example.comPausing the Coffee Club for four monthsSanne · 09:41I'm away from June to the end of September. Can my Coffee Club pause until October? I'd rather not cancel.DraftAwaiting approvalConfidence: 62%Hi Sanne, a pause can last up to 3 months. Pause from June in your account under “Coffee Club”, then skip the September delivery, and your coffee starts again in October. Have a lovely trip!Reason for approvalConfidence is 62%. Automatic sending needs 90% or more.Open Automatic sendingSourcesCoffee Club (subscriptions)SendEditDiscard draft
Fernhill Coffee is a demo shop. Names and emails are examples.
How it works

Three steps to an answered inbox.

Customers keep writing to the address they already use, and nothing is sent to them during setup.

  1. Step 1

    Connect your support address

    Forward a copy of your support email to Airmailer. Customers keep writing to the same address. Once a few DNS records are added, replies come from your own domain, in the customer's thread.

  2. Step 2

    Add documents and products

    Upload your FAQ, returns policy and other documents, add pages from your website, and import your product list or connect Shopify. Pip drafts every reply from them.

  3. Step 3

    Choose what's sent automatically

    Start with “Approve every draft”. When the drafts look right, switch to “Send drafts with 90% confidence or more”. Every other draft still waits for approval.

Approval

You decide what's sent automatically.

A second AI model, one that didn't write the draft, checks every draft against your documents and gives it a confidence score. The Automatic sending setting decides what happens next.

Automatic sending
  • Approve every draftNothing is sent until someone on your team approves it. Recommended to start.
  • Send drafts with 90% confidence or moreDrafts below 90% confidence wait for approval.
  • Send drafts with 75% confidence or moreDrafts below 75% confidence wait for approval.

With either confidence option, a question your documents don't cover, or a draft without a confidence score, also waits for approval. No setting sends every draft regardless of confidence.

Always awaiting approval

Whatever the setting, Pip drafts a reply to these emails and a person decides:

  • Someone getting hurt or ill
  • Legal action
  • Abusive emails
  • A disputed charge or refund
  • A customer who sounds very upset

Reason for approvalThe customer is disputing a charge or a refund. Drafts like this always need approval.

  • Reason for approval

    A draft awaiting approval shows its confidence, why it needs approval and the documents it used. When it needs approval because it says something your documents don't back, those sentences are quoted. Send, edit or discard it, at a desk or on a phone.

  • 10 seconds to undo

    After Send or Discard draft, there are 10 seconds to undo it.

  • Why this was sent automatically

    Every reply sent automatically shows the setting that allowed it, its confidence and its sources.

  • Notifications

    Email notifications for drafts awaiting approval and for conversations that need a reply.

Knowledge

Pip drafts from what your shop has written down.

Every draft is based on your Knowledge: the documents, pages and products you add. When Knowledge doesn't cover a question, the draft waits for approval and the question shows up on Today.

Unanswered questions1 customer asked about oat milkKnowledge doesn't cover this question, so the draft needed approval. Add an answer to Knowledge and Pip uses it in future drafts.Add an answer
  • Documents

    Your FAQ, returns policy, terms and more, as PDF, Word, HTML, Markdown or plain text files up to 4 MB.

  • Web pages

    Pages from your website, added by URL. Each page is read again every week, so changes reach new drafts.

  • Product list

    A CSV of up to 5,000 products, with prices, options and stock.

  • Shopify

    Connect your store and Pip looks up the products an email mentions, with current prices and stock.

Fernhill Coffee Supportsupport@fernhill.storeDarkFernhillCOFFEE ROASTERSHi Sanne,A pause can last up to 3 months. Pause from June in your account under “Coffee Club”, then skip the September delivery, and your coffee starts again in October.Have a lovely trip!
The Fernhill team
Was this reply helpful?YesNo
Fernhill Coffee Supportsupport@fernhill.storeLightFernhillCOFFEE ROASTERSHi Sanne,A pause can last up to 3 months. Pause from June in your account under “Coffee Club”, then skip the September delivery, and your coffee starts again in October.Have a lovely trip!
The Fernhill team
Was this reply helpful?YesNo
Email design

Replies that look and sound like your shop.

Customers see your name, your logo and your words. Pip stays behind the scenes.

  • Your domain

    Replies come from your own address, in the customer's thread, once a few DNS records are added.

  • Logo, colour and font

    Your logo, one accent colour and one of four email-safe fonts: Modern, Classic, Clean or Friendly.

  • Light and dark

    Every email follows the reader's light or dark mode, and the logo stays readable in both.

  • Writing style

    Warm, Crisp, Playful or your own words, plus writing rules for every draft. Pip suggests new rules from the edits your team keeps making.

  • Your customer's language

    Pip replies in the language of the customer's latest email, whatever language your documents are in.

Updates

One notice for everyone on your list.

A delivery running late, a recall, an issue fixed: write it once, and it goes to every contact subscribed to updates.

  • Your email design
  • Unsubscribe link
  • Replies in the Inbox
Numbers

See how support is going.

Over 7, 30 or 90 days: how many replies were sent automatically, approved, edited or written by your team, and how fast customers got a first reply.

  • Time to approval
  • Customer ratings
  • Unanswered questions
  • Tags
  • CSV export
Pricing

Start free. Upgrade as your inbox grows.

Every plan includes every feature and an amount of usage for Pip each month. Reply counts are estimates; the real number depends on your emails.

  • Free

    €0a month

    About 50 replies a month

  • Starter

    €29a month

    About 200 replies a month

  • Growth

    €99a month

    About 810 replies a month

  • Scale

    €299a month

    About 2,600 replies a month

Every plan includes

  • A draft for every email, in your writing style
  • Approve every draft, or automatic sending by confidence
  • Documents, web pages, product list and Shopify
  • Email design and your own domain
  • Updates and Numbers
  • Owners and members on one team

How billing works

  • Every account starts on Free, with no card. Choose a plan in Settings > Plan and billing.
  • Prices are in euros. Payment, invoices and sales tax are handled by Polar.
  • Cancel any time. A cancelled plan lasts until the end of the period paid for, then the account moves to Free.
Start free
FAQ

Questions before starting.

Read the docs
How long does setup take?

Setup has five steps: business name, sending domain, receiving email, email design and test email. Nothing is sent to customers during setup. The sending domain needs a few DNS records, which can take a few hours to take effect.

What happens to a draft with low confidence?

It waits in the Inbox, marked Awaiting approval, with its confidence, the reason for approval and the sources Pip used. It can be sent, edited, discarded or rewritten with Pip. If Knowledge doesn't cover the question, the question also shows up on Today, so an answer can be added for next time.

Which email providers work?

Any mailbox that can forward email. Setup has instructions for Google Workspace and Microsoft 365. Customers keep writing to your usual support address.

Where is data kept, and what about GDPR?

Airmailer runs in Frankfurt, Germany. Data retention keeps conversations forever, or deletes them once they have been quiet for 2 years, 1 year or 6 months. Each customer's data can be downloaded or deleted from their conversation, for requests to see or erase personal data. Drafts are written by AI models from Anthropic and OpenAI and checked by one from TypeSafe, none of which keeps a copy or trains on it, and customer email addresses are never sent to them.

Does Pip reply in other languages?

Yes. Pip writes each reply in the language of the customer's latest email, even when your documents are in another language.

How does cancelling work?

Cancel any time in Settings > Plan and billing. A cancelled plan lasts until the end of the period paid for; then the account moves to Free.

Let Pip draft the next reply.

Start on Free, about 50 replies a month, with no card. Every draft waits for approval until automatic sending is turned on.

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The AI support inbox for online shops. Runs in Frankfurt, Germany.

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