airmailerDocs

OverviewWriting styleWriting rulesWhat Pip can do

Sign in
airmailer
  1. Docs
  2. Pip
  3. Writing style

Writing style

The writing style decides how every draft sounds. Set it under Settings > Writing style.

Options

OptionDrafts sound
WarmWarm and friendly
CrispClear and to the point
PlayfulLight and playful
Your own wordsHowever you describe it

Writing style controls the tone. For specific instructions, such as "never promise a delivery date", use writing rules.

Describing your own style

A short, specific description works best:

✗ nice
✓ friendly, warm and professional

✗ formal yet super casual and fun
✓ professional but approachable

✓ professional, helpful and concise. Use clear language without jargon.

Things to consider:

  • Formality: formal, semi-formal or casual
  • Warmth: warm, neutral or reserved
  • Length: short and direct, or detailed

Examples

The same answer about returns, in two styles:

Casual and friendly

Hi! You've got 30 days from delivery to send anything back. Just make sure it's unused and in its original packaging.

Professional and formal

Thank you for your question about returns. Items can be returned within 30 days of delivery, unused and in their original packaging.

Checking the result

After changing the writing style, open a few new drafts in the Inbox and read them before approving. If they don't sound right, adjust the description. Rewrite with Pip on a draft asks Pip for a new version with your instructions, without changing the writing style.

Next steps

  • Writing rules
  • What Pip can do
  • Drafts awaiting approval
PreviousOverviewNextWriting rules

Search

Search the help articles.