Logo & Colors
Your logo and brand colors are essential to creating a consistent, professional email experience. This guide covers everything you need to know about configuring your visual identity in Airmailer.
Logo Configuration
Uploading Your Logo
- Navigate to Brand in the sidebar
- Click the logo upload area or drag and drop your file
- Preview the logo in the interface
- Click Save Changes
Logo Requirements
| Requirement | Specification | |-------------|---------------| | Format | PNG (recommended) or JPG | | Minimum Size | 200 x 200 pixels | | Maximum File Size | 2 MB | | Background | Transparent PNG recommended |
Logo Best Practices
For Light Backgrounds:
- Ensure your logo has good contrast against white/light gray
- Use dark or colored logos
- Avoid very light colors that may not be visible
For Dark Backgrounds:
- Upload a separate dark mode logo if needed
- Use light-colored or inverted versions
- Ensure visibility against dark email clients
Dark Mode Logo
Many email clients support dark mode. To ensure your logo looks great everywhere:
- Upload your primary logo for light backgrounds
- Optionally upload a dark mode variant
- If no dark mode logo is provided, your primary logo is used
Color Configuration
Primary Color
Your primary color is used for:
- Main buttons in emails
- Link text
- Header accents
- Key call-to-action elements
How to Set:
- Navigate to Brand Settings
- Click the Primary Color picker
- Enter a hex code (e.g.,
#0066CC) or use the visual picker - Preview in the email template
Accent Color
Your accent color provides secondary visual interest:
- Status badges
- Hover states
- Secondary buttons
- Highlights
Email-Specific Colors
Airmailer lets you configure different color schemes for light and dark mode emails:
Light Mode Email Colors:
- Primary: Main accent color
- Accent: Secondary highlight
- Background: Email background (typically white)
- Text: Main text color (typically dark)
Dark Mode Email Colors:
- Primary: Adjusted for dark backgrounds
- Accent: Complementary highlight
- Background: Dark email background
- Text: Light text for readability
Color Picker Usage
The color picker accepts:
- Hex Codes:
#FF5733orFF5733 - Visual Selection: Click in the color gradient
- Preset Colors: Select from common brand colors
Recommended Color Contrast
For accessibility and readability:
| Element | Recommended Contrast Ratio | |---------|---------------------------| | Text on background | 4.5:1 minimum | | Large text | 3:1 minimum | | UI components | 3:1 minimum |
Preview Your Changes
Before saving, always preview your brand configuration:
- Make your color/logo changes
- Navigate to Email in the sidebar
- Toggle between light and dark mode
- Check all elements render correctly
- Return to Brand Settings and save
Common Color Schemes
Corporate/Professional
Primary: #1A365D (Dark Blue)
Accent: #2B6CB0 (Blue)
Background: #FFFFFF (White)
Text: #1A202C (Near Black)
Modern/Tech
Primary: #6366F1 (Indigo)
Accent: #8B5CF6 (Purple)
Background: #F9FAFB (Light Gray)
Text: #111827 (Charcoal)
E-commerce/Retail
Primary: #DC2626 (Red)
Accent: #F97316 (Orange)
Background: #FFFFFF (White)
Text: #171717 (Black)
Troubleshooting
Logo appears blurry
- Upload a higher resolution image (400x400px or larger)
- Use PNG format for sharper edges
- Avoid JPEG compression artifacts
Colors look different in email clients
- Some email clients may render colors slightly differently
- Test your emails in multiple clients (Gmail, Outlook, Apple Mail)
- Use web-safe colors for more consistent rendering
Dark mode logo not appearing
- Ensure the file was uploaded successfully
- Check file format is PNG or JPG
- Try re-uploading the dark mode variant
Color changes not saving
- Check your internet connection
- Refresh the page and try again
- Ensure color values are valid hex codes